Wednesday, April 20, 2011

Branding the Band


It has been a little over year now since Hooray For Love began. It started as just a few friends experimenting with their love for electronic pop music. It has grown into the project that we are always dying to work on. We can wait to play more shows or get back into the studio to track more songs. We released our debut EP last year (available on iTunes and NoiseTrade), and we’re getting ready to work on a series of singles over the summer.

One of the most interesting parts for me has been the opportunity to develop a brand for the band from the ground up. It has been an experiment of sorts over the last year, defining the look, logo, and promotional materials for the band. I can’t say I still love everything I’ve done, but it has been a lot of fun and a bit of a challenge.

Check out this teaser video to get a little taste of the music, then feel free to browse a little bit of my Hooray For Love design work.



And here is the work:

EP Cover

Wonderful Day single cover




T-shirt designs

Web banner

Light and dark options

Just for kicks... here are some of the drafts of the album artwork



1 comment:

  1. Hey Patrick, I love the music! Electronic pop music is not too mainstream in Texas but I have always been a fan of underground music such as trance, electro, trip-hop, hip-hop (Real hip-hop not rap) and mood-music. I used to attend the Electric Daisy Carnival a few years ago when they came around; it was like the euro version of Wood Stock. You have some good music, from a producers standpoint I really enjoy the “Sound” and unique arrangement of instruments. The video production is on point to. Keep up the good work. I do a lot of freelance graphic design work as well. I like your Vector work. Count me in as a fan! I hope you have much success!

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